I'm thinking, What The Hell?

I'm a huge Avril Lavinge fan and I love the song 'What The Hell' from her new album.

But the video? Not so much.

Within the first minute, we've seen a Sony laptop, a Sony TV and both her perfumes. She then goes into a clothes shop, magically finds her own brand 'Abby Dawn' and decides to wear her 'What The Hell' t-shirt for the remainder of the video.

After this, she performs on stage where a Sony Ericsson phone is waved in the air.

When did music videos become more about advertising than the music? Or have they always been like that and I was just oblivious to it?